Marketing

Director - Product Marketing

Pune
Work Type: Full Time

Who We Are: Osmos, a B2B SaaS company founded by ex-Amazon ad-tech experts, is revolutionizing retail media with an AI-powered operating system that increases retailer profitability (by up to 7% of sales) and delivers superior ROAS for brands. By enabling Tier 1 retailers and marketplaces worldwide to activate more brands and leverage advanced targeting, we help them secure a lasting competitive edge.


Your Impact: 

We are seeking an accomplished and visionary Director – Product Marketing to architect and lead the next chapter of our growth journey. This role is for a strategic powerhouse—someone who thrives on shaping category leadership, building vibrant communities, crafting standout product narratives, and driving measurable revenue impact in high-growth enterprise SaaS environments.


What You'll Do: 

1. Product Marketing & Positioning

  • Build and execute robust product marketing strategies that distinctly position our platform in a competitive market.

  • Own product narrative, messaging frameworks, value propositions, and persona-based storytelling.

  • Lead end-to-end product launches to ensure each release—big or small—lands with impact and clarity.

2. Content Strategy & Community Building

  • Architect a content engine that includes whitepapers, blogs, webinars, videos, and research reports aimed at high-intent enterprise decision-makers.

  • Build and nurture a thriving community ecosystem using AMAs, podcasts, user groups, industry influencers, and brand advocates.

  • Establish the company as a thought leader and category authority in Retail Media.

3. Demand Generation & Growth Campaigns

  • Design innovative, multi-channel demand generation programs across digital, events, partnerships, and thought leadership.

  • Drive pipeline acceleration through tightly aligned collaboration with Sales, Product, and RevOps.

  • Ensure measurable outcomes with clear attribution, funnel analytics, and continuous optimization.

4. Sales Enablement & Enablement Programs

  • Develop powerful sales enablement assets including pitch decks, case studies, product guides, competitive battle-cards, and ROI calculators.

  • Train internal and partner sales teams on product knowledge, competitive insights, and GTM strategy.

  • Build a unified revenue engine by tightly integrating marketing activities with sales goals.

5. Competitive & Market Intelligence

  • Establish a formal market intelligence function tracking competitor strategies, pricing, product offerings, and macro trends.

  • Translate insights into refined positioning, differentiated messaging, and stronger GTM strategies.

  • Advise leadership on emerging opportunity spaces and potential threats.

6. Client Councils & Industry Evangelism

  • Conceptualize and lead a Client Advisory Council to cultivate deeper relationships with strategic customers.

  • Engage with key clients, analysts, and influencers as a visible evangelist for the brand.

  • Drive advocacy, referrals, and long-term loyalty through structured engagement programs.

7. Team Leadership & Operational Excellence

  • Build, mentor, and lead a high-performing marketing team across product marketing, demand gen, content, and brand.

  • Instill operational rigor with data-driven processes, clear KPIs, experimentation frameworks, and continuous improvement.

  • Foster a culture that balances strategic thinking with hands-on execution.

8. Strategic Planning & Budget Ownership

  • Define the company’s long-term marketing vision and translate it into clear, actionable strategies.

  • Own and optimize the marketing budget, ensuring investments focus on high-impact, ROI-positive initiatives.

  • Partner directly with executive leadership on company-level planning, forecasting, and GTM alignment.


You'll Thrive If You Have: 

  • 10+ years of progressive leadership experience in B2B SaaS marketing roles; enterprise SaaS strongly preferred.

  • Proven success in scaling marketing functions through rapid-growth phases (Series B to Series D).

  • Deep expertise in Product Marketing, Content Marketing, Demand Generation, and Community Development.

  • Strong understanding of Retail Media, AdTech, MarTech, or related industries is highly desirable.

  • Exceptional storytelling, communication, and messaging skills—able to simplify complexity with clarity and impact.

  • Highly analytical with a strong command of data, experimentation, attribution, and full-funnel metrics.

  • Experience building and managing cross-functional teams, with a track record of cultivating inclusive, high-performance cultures.

  • Hands-on experience with modern marketing technologies including HubSpot, Marketo, Salesforce, analytics platforms, ABM tools, and automation stacks.

  • Strong strategic thinking, decisive leadership, and the ability to operate in fast-paced, scaling environments.




Why Choose Osmos?

  • Startup Energy, Enterprise Scale: Fast-paced innovation with global ambition

  • Revolutionize Retail Marketing: Be at the forefront of AI-powered solutions

  • Meaningful Contribution: Directly impacts major brands' success

  • No Red Tape: Autonomy and empowerment to drive results

  • Growth & Fun: Continuous learning in a vibrant, collaborative culture

  • Competitive Rewards: We value your expertise and offer strong compensation




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